Massage Business Expert, Rajam Roose

Grow Your Massage Business was created to help small business owners, such as yourself, learn how to:

  • Develop strong relationships with other businesses
  • Create and track a marketing strategy that is right for your situation
  • Use social media and your website as a powerful marketing platform
  • Retain clients
  • Find the right tools to run your business a little easier

Massage Business Experience

I joined the massage profession in 1999, after graduating from a massage school near Nashville, Tennessee. A couple years later I had a practice in Alabama for about 3 years before moving out here to San Diego.

When I moved out here, I was a bit nervous because there were massage businesses everywhere. I wondered if I would be able to open a practice and be successful.

So I worked for a couple places, included teaching at a local massage school, before finally opening a massage practice in 2008. And wouldn’t you know it, just after the recession hit!

 

Learning Social Media for my Business

Fortunately, one of my clients was a social media expert and he asked if I might want to trade services. That is how I started learning about the power of social media for connecting with local community.

After a year of building relationships with local businesses, doing chair massage during holiday events near my office, building relationships with clients via monthly newsletters and a Facebook page, and learning to optimize my website, I started booking out weeks in advance.

My schedule stayed busy and solidly booked out until I closed my practice in November 2015. Over the years, I’ve continued to learn about using social and search engine optimization and marketing. I’ve continued my education with a six month online home study course on social media marketing from Northwestern University.

Additionally, I have completed an intensive six month course on search engine optimization from UC Davis. I continue to stay updated in both fields, as they are always changing!

 

Grow Your Massage Business Marketing Academy

I started Grow Your Massage Business to provide support and give massage business owners the confidence and skills needed to take advantage of digital marketing. I was also frustrated that there isn't much information geared towards marketing a massage business from a digital perspective. 

Massage therapy is an art, and as massage therapists, it can be tough for us to think about marketing ourselves. Marketing doesn’t have to be difficult and it’s my passion to show you, the massage business owner, how to use digital marketing to help stay busy doing what you love.

Learn more about my business and marketing experience and how I can help you grow a successful massage practice. 

My other company, the San Diego Pain Summit, is a series of annual conferences and workshops to help clinicians learn how pain research can translate into clinical practice. Additionally, I’ve only used social media to promote and advertise the event and it continues to grow every year. With clinicians attending from all over the world.

 

Published Articles:

Communicate Confidently With Clients by Rajam Roose, Massage Magazine, online. Nov. 1, 2016.

Power Up: Confidence Helps Build A Practice by Rajam Roose, Massage Magazine, print only, Nov. 1, 2016.

Understand Research: Be A Better Massage Therapist by Rajam Roose, Massage Magazine, print & online ed. June 1, 2016.

What Does Pain Science Mean For Massage Therapists? by Rajam Roose, Massage Magazine, online only. June 1, 2016

Featured Articles:

Article about me and my work was published in May/June 2018 issue of Massage & Bodywork Magazine

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